This review covers three new Plano products showcased at ICAST 2023: the Edge Jerkbait Box, the Edge SwimBait Box, and the Atlas Tackle Bag. These products promise significant improvements in tackle organization and protection, addressing common frustrations faced by anglers. We delve into the features and benefits of each, assessing their durability, functionality, and overall value for money. From preventing tangled lures to safeguarding valuable investments, these products aim to streamline the fishing experience and enhance the longevity of your equipment.This in-depth analysis examines the innovative designs of the Edge boxes, highlighting their tangle-free compartments and rust-inhibitor technology. We also explore the practicality and convenience of the Atlas Tackle Bag, focusing on features such as its integrated Drop Zone and ample storage capacity. Ultimately, we assess whether these products justify their price points and represent a worthwhile upgrade for serious anglers seeking superior tackle management and protection.
Pros And Cons
- Made of UVA material
- Durable
- Includes a magnetic “Drop Zone” area for easy lure changes
- Features a waterproof pocket for cell phones and keys
- Has a hard plastic bottom to keep contents dry
- Includes three 3700 tackle boxes, with additional room for more storage
- Multiple compartments
- Quality straps
- Tool holders
- Keeps swimbait tails straight
- Includes rust inhibitor
- Allows for vertical or horizontal storage of swimbaits depending on size and boat configuration
- Keeps jerkbaits neat, clean, organized, and tangle-free
- Holds 10 baits on each side
- Latches closed
- Waterproof
- Includes rust inhibitor to protect baits and hooks
Read more: 5 Best Small Fishing Tackle Boxes for Anglers
Plano Edge Jerkbait Box: Tangle-Free Organization
The Plano Edge Jerkbait Box is a game-changer for anglers tired of tangled lures. Its innovative design features individual compartments to securely hold 10 jerkbaits on each side, keeping them neatly organized and tangle-free. The latching closure ensures secure storage, protecting your valuable lures.

Beyond organization, the box boasts rust-inhibitor technology, safeguarding your investment from corrosion. This feature is particularly crucial for premium jerkbaits, preventing damage to hooks and extending the life of your lures. It's a smart solution for keeping your jerkbaits in pristine condition.

The box's waterproof construction adds to its durability. The ability to maintain organization and prevent rust makes this box a worthwhile purchase for serious anglers who value efficient and effective lure storage.
Plano Edge SwimBait Box: Keeping Tails Straight
Swim bait storage is notoriously challenging, but the Plano Edge SwimBait Box offers a practical solution. Its design prioritizes keeping swim bait tails straight, preventing damage and preserving the lure's action. The box allows for both vertical and horizontal storage, accommodating various sizes and maximizing space.

Like the jerkbait box, the swimbait version includes rust-inhibitor technology, crucial for protecting expensive swimbaits from corrosion. It's a small detail that makes a big difference in preserving the quality of these high-end lures. The overall design enhances the organization of your expensive swimbait collection.
The Plano Edge SwimBait Box excels in functionality and protection, a must-have for serious anglers who frequently use swimbaits.
Plano Atlas Tackle Bag: Durable and Organized
The Plano Atlas Tackle Bag offers a robust and convenient solution for carrying tackle. Constructed from durable UVA material, it combines the protection of a hard Plano tackle box with the flexibility and portability of a bag. This results in an extremely durable and functional piece of equipment.

A key feature is the integrated Drop Zone, a magnetic area for temporarily placing lures during a fishing trip. This innovative design prevents lures from rolling around or getting lost, streamlining the process of changing baits. Additionally, the bag features a waterproof pocket ideal for keeping small electronics and personal items dry and safe.
The Plano Atlas Tackle Bag is well-designed and includes three 3700 tackle boxes and plenty of additional storage space. It's a high-quality, well-thought-out tackle bag capable of withstanding the rigors of a fishing trip. The bag includes a waterproof base to ensure that your lures and gear remain dry in wet and damp conditions.
Conclusion: Worth the Investment?
Plano's new Edge boxes and Atlas Tackle Bag represent a significant upgrade in tackle storage. The Edge boxes excel at organizing and protecting valuable lures, thanks to their tangle-free design and rust-inhibitor technology. This results in longer-lasting and better organized tackle.
The Atlas bag stands out with its robust construction, clever features like the Drop Zone, and ample storage. While slightly more expensive, the added durability and thoughtful design justify the cost, ensuring gear remains safe and organized on any fishing trip. The Atlas tackle bag provides exceptional protection and durability for storing your gear.
Overall, each product is a worthwhile investment for any angler looking to improve their fishing game. Their durability, thoughtful designs, and emphasis on organization and protection for your equipment make them stand out in the market.