Berkley Flicker Shad: A Crankbait Review and Development Process

The Berkley Flicker Shad has quickly become a favorite among anglers, and for good reason. This isn't just another crankbait; it's the culmination of meticulous design and rigorous testing by Berkeley's top engineers. From countless hours in the field refining its action to ensure it flawlessly attracts fish, every detail has been painstakingly considered. The Flicker Shad 5 and 7 have already proven their exceptional effectiveness, consistently delivering impressive results.Building on this success, Berkley is expanding the Flicker Shad family with two new prototypes, sizes 4 and 6. These hand-cut lures are currently undergoing extensive testing to maintain the same high standards as their predecessors. Initial results are exceptionally promising, hinting at a significant addition to the Berkley line. The commitment to continuous improvement, incorporating angler feedback and exploring new features like rattles and varying pitches, ensures these new baits will be the best they can possibly be.

Pros And Cons

Number Five and Seven Flicker Shad Crankbaits
  • Perfect actions (achieved with top Berkeley engineers)
  • Successful in various bodies of water
  • Phenomenal results when used with LED core aligned
Number Four, Six Crankbaits (Prototypes)
  • Currently being tested and showing promise
  • Still in prototype phase; not yet available for sale
  • Limited quantities of hand-cut baits available during testing

Read more: 5 Killer Spinnerbait Fishing Lures You Need

The Development of the Berkley Flicker Shad 5 and 7

The Berkley Flicker Shad 5 and 7 weren't just thrown together; they were meticulously crafted with input from top Berkeley engineers. The goal was to achieve flawless action, a key factor in attracting fish. Extensive field testing in various bodies of water was crucial to refine the design and ensure its effectiveness.

Engineers working on the design of the Flicker Shad
Engineers working on the design of the Flicker Shad

This process involved countless hours of testing and adjustments. The team collaborated closely, continually evaluating the lures' performance and making necessary refinements to their design and features. This commitment to detail is evident in the final product.

Testing the Flicker Shad in various bodies of water
Testing the Flicker Shad in various bodies of water

The result speaks for itself. The Flicker Shad 5 and 7 have proven themselves exceptionally effective. The commitment to perfection has made these baits stand out.

Introducing New Sizes: The Berkley Flicker Shad 4 and 6

Building on the success of the 5 and 7, Berkley is expanding the Flicker Shad family. Two new prototypes, the number 4 and 6, are currently undergoing rigorous testing. The number 6 fills a crucial gap in size between the existing models.

Successful fishing results with the prototype baits
Successful fishing results with the prototype baits

These hand-cut baits are limited in number for now, but initial testing results have been exceptional. The team has seen phenomenal success while using them and reports consistent success catching fish.

These prototypes are undergoing extensive testing to ensure the same high standards as their predecessors. Early results promise a successful addition to the line, expanding options for anglers.

Future Development and Fine-Tuning

The next phase involves mass production and further fine-tuning. Additional features like rattles and varying pitch will be experimented with to optimize the baits' effectiveness.

The next phase: mass production
The next phase: mass production

The feedback from field testing is invaluable. Anglers' experiences will inform future refinements, ensuring the final product meets the highest standards and delivers optimal performance.

Adding rattles and different pitches
Adding rattles and different pitches

Berkley’s commitment to continuous improvement will ensure that these new baits will be the best they can be. Customer feedback will help shape the final product.

Conclusion: The Berkley Flicker Shad Family

The Berkley Flicker Shad line is set to expand, offering a full range of sizes (4, 5, 6, and 7) to suit various fishing conditions and target species. The commitment to rigorous testing and continuous improvement ensures these baits will consistently deliver high performance.

The full family of Flicker Shad
The full family of Flicker Shad

This comprehensive approach – from initial design to extensive field testing and ongoing refinement – reflects Berkley's dedication to providing anglers with top-quality products. This attention to detail is what sets Berkley apart.

The Flicker Shad's success stems from a combination of meticulous design, thorough testing, and a commitment to constant improvement. Anglers can expect consistent, high-quality performance from this family of crankbaits.